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From Hours of Manual Competitor Monitoring to Automated Daily Insights

“We now receive automated reports every day and every week, giving us 100% of the competitor information we were looking for and keeping us fully informed of what’s happening in our market environment.”

Country Manager, Subaru Panama

 

At a Glance

At a glance - Subaru
The Challenge

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For Subaru Panama, a competitive edge means knowing what rival brands are doing — in real time — across social media and their websites.

  • Marketing teams needed precise, up-to-date information on competitor offers and campaigns.

  • Manual monitoring of multiple channels was slow and inconsistent.

  • Without timely intelligence, opportunities could be missed, and market positioning weakened.
The Solution

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AF Robotics developed a tailored RPA bot that:

  • Collected a list of competitor brands from Subaru’s marketing team.

  • Monitored their digital presence daily, including websites, social media profiles, and the Meta Ads Library.

  • Captured offers, campaigns, and key messaging automatically.

  • Compiled findings into a structured presentation delivered every day and every week.

  • Ensured complete coverage without disrupting other marketing operations.
Results

Subaru success story results

Tech Stack & Governance

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  • RPA Orchestrator: AF Robotics Cloud

  • Source systems: Competitor public websites, Meta Ads Library, and social media platforms

  • Compliance: All data collected from publicly available sources; no private or restricted information accessed


What's next

Building on the success of this RPA solution, Subaru Panama is exploring automation in additional administrative processes to further streamline operations and maintain its competitive advantage.

Subaru Panama

“We now receive automated reports every day and every week, giving us 100% of the competitor information we were looking for and keeping us fully informed of what’s happening in our market environment.”

Country Manager, Subaru Panama

Interactive ROI Calculator

FAQ

How often can competitive intelligence be delivered with RPA?
In Subaru Panama’s case, daily and weekly automated reports are standard.

Can the bot capture 100% of competitor activity?
Yes — the automation consistently gathers all targeted offers and campaigns.

Does automation replace marketing teams?
No — it frees them to focus on strategy, creative work, and campaign execution.

Can this be adapted for other industries?
Absolutely — the same framework works for retail, banking, and any sector requiring continuous competitor monitoring.

What ROI can I expect?
Use our ROI calculator to estimate time saved and market impact based on your monitoring needs.

 

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