---
title: The Colombian entrepreneur Forbes recommended to follow in 2025
description: Forbes named our CEO as one of the global entrepreneurs to watch. Find out how his vision is redefining business automation from Colombia.
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 May 22, 2025 4:03:28 PM

# The Colombian entrepreneur Forbes recommended to follow in 2025

![Picture of Comms - AF Robotics](https://app.hubspot.com/settings/avatar/dd1207545c6469da5ba84a7859c8298d) [Comms - AF Robotics](https://www.af-robotics.com/blog/author/comms-af-robotics)

Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.af-robotics.com/blog/the-colombian-entrepreneur-forbes-recommended-to-follow-in-2025) [facebook-f icon](http://www.facebook.com/share.php?u=https://www.af-robotics.com/blog/the-colombian-entrepreneur-forbes-recommended-to-follow-in-2025)

When Forbes speaks, the business world listens. And this 2025, one of its most influential voices recommended following a Colombian leader closely: Mateo Carmona Arango, CEO and founder of AF.

In a global list that highlights innovation, resilience and disruption, Mateo represents more than a personal journey: he embodies a unique vision of how business automation should be approached.

Forbes puts it plainly: ‘Mateo is building the future of intelligent operations, one process at a time.’

But what does this really mean?

---

## 🌍 Automation with purpose

In a market saturated with tools, promises and dashboards, AF started not with code and capital, but with a powerful question:

What processes are worth automating?

That obsession led Mateo and his team to develop a methodology focused on real processes, real people and real problems. To integrate AI, BPMS, RPA and analytics only when the process design is clear.

- And the results have been compelling:
- Cancer surgeries scheduled in days, not months.
- Housing subsidies delivered in record time.
- Student loans approved in hours.

---

## 🤖 A Colombian company, solving global challenges

#### AF operates from Colombia, but not for Colombia.

Today, its digital flows operate in Latin America, the United States and Europe. From public health to port logistics.

This recognition from Forbes is not just a medal. It is a reflection of the work of a team committed to making complex systems work.

---

#### At AF, we believe that automation is not a trend. *It is a structural necessity.* *And we are ready to lead it.*

[News](https://www.af-robotics.com/blog/tag/news)

## Related posts

[![](https://www.af-robotics.com/hs-fs/hubfs/programador-de-computadoras-usando-una-computadora-portatil.jpg?height=200&name=programador-de-computadoras-usando-una-computadora-portatil.jpg)](https://www.af-robotics.com/blog/how-to-identify-the-right-kpis-for-measuring-rpa-success-in-2025)

[Business Process](https://www.af-robotics.com/blog/tag/business-process)

## [How to Identify the Right KPIs for Measuring RPA Success in 2025](https://www.af-robotics.com/blog/how-to-identify-the-right-kpis-for-measuring-rpa-success-in-2025)

![Picture of Comms - AF Robotics](https://app.hubspot.com/settings/avatar/dd1207545c6469da5ba84a7859c8298d) [Comms - AF Robotics](https://www.af-robotics.com/blog/author/comms-af-robotics) 

 Jun 5, 2025 10:50:55 AM

You’ve deployed automation. Bots are working. But… is it actually working?

[Read more](https://www.af-robotics.com/blog/how-to-identify-the-right-kpis-for-measuring-rpa-success-in-2025)

[![](https://www.af-robotics.com/hs-fs/hubfs/img-2.jpg?height=200&name=img-2.jpg)](https://www.af-robotics.com/blog/what-to-automate-first-a-strategic-guide-for-mid-sized-businesses)

[RPA Solutions](https://www.af-robotics.com/blog/tag/rpa-solutions), [Business Process](https://www.af-robotics.com/blog/tag/business-process)

## [What to Automate First: A Strategic Guide for Mid-Sized Businesses](https://www.af-robotics.com/blog/what-to-automate-first-a-strategic-guide-for-mid-sized-businesses)

![Picture of Comms - AF Robotics](https://app.hubspot.com/settings/avatar/dd1207545c6469da5ba84a7859c8298d) [Comms - AF Robotics](https://www.af-robotics.com/blog/author/comms-af-robotics) 

 May 13, 2025 5:39:48 PM

⚙️💡 Automation has moved from “nice-to-have” to “business-critical”—but where should you start?

[Read more](https://www.af-robotics.com/blog/what-to-automate-first-a-strategic-guide-for-mid-sized-businesses)

[![](https://www.af-robotics.com/hs-fs/hubfs/los-consultores-de-ti-proponen-ideas-sobre-formas-de-utilizar-la-computacion-cognitiva-de-ia-para-extraer-informacion-utilizable-partir-de-datos-complejos-los-trabajadores-de-instalaciones-de-alta-tecnologia-implem.jpg?height=200&name=los-consultores-de-ti-proponen-ideas-sobre-formas-de-utilizar-la-computacion-cognitiva-de-ia-para-extraer-informacion-utilizable-partir-de-datos-complejos-los-trabajadores-de-instalaciones-de-alta-tecnologia-implem.jpg)](https://www.af-robotics.com/blog/from-chaos-to-clarity-how-rpa-transforms-fragmented-business-processes)

[Process Automation](https://www.af-robotics.com/blog/tag/process-automation), [RPA Solutions](https://www.af-robotics.com/blog/tag/rpa-solutions)

## [From Chaos to Clarity: How RPA Transforms Fragmented Business Processes](https://www.af-robotics.com/blog/from-chaos-to-clarity-how-rpa-transforms-fragmented-business-processes)

![Picture of Comms - AF Robotics](https://app.hubspot.com/settings/avatar/dd1207545c6469da5ba84a7859c8298d) [Comms - AF Robotics](https://www.af-robotics.com/blog/author/comms-af-robotics) 

 Jul 1, 2025 9:25:35 AM

You know the pain points: Invoices stuck in email threads. Customer data split across spreadsheets...

[Read more](https://www.af-robotics.com/blog/from-chaos-to-clarity-how-rpa-transforms-fragmented-business-processes)

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AF Robotics empowers your business by transforming repetitive tasks into strategic opportunities.

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